創意?楊丞琳廣告秀中國腔 網友論戰 - 廣告
By Dinah
at 2011-05-13T19:57
at 2011-05-13T19:57
Table of Contents
超商龍頭7-11最新集點活動開跑,找來當紅偶像劇女主角楊丞琳及綠葉陳漢典搞笑代言,
只是廣告中楊丞琳「裝腔作調」秀大陸口音,惹毛不少網友,但也有人認為純粹是廣告創
意,沒想到意外掀起網友論戰。
「退下!退下!」、「還可以掛識別證地呀!」楊丞琳秀出一句句有趣的廣告台詞,賣力
為超商代言,沒想到意外惹爭議。原來是廣告中她疑似持「非本土」口音,遭到網友質疑
「難道這廣告是要在中國播的嗎?」飽受網友大肆批評。網友小宇直說:「那口音真的讓
人感到不舒服!」還有網友表示看到廣告就想拒買,更有人笑稱:「果然是『統一』企業
。」
但也有網友站在支持的立場,網友lemonz認為:「廣告一開始就標示了『涼夏劇場』,那
口音應該是為了強調是劇場效果吧。」網友amber841221也力挺表示:「演員也真可憐...
配合導演的要求敬業的演出,結果換來的是這一大堆的濫罵!!!那以後誰還要犧牲形象這
樣...我覺得這廣告有創意超棒的,我看了也笑得很開心。」單純的廣告「笑」果,竟「
染色」變了調,引發雙方網友論戰,恐怕是業者始料未及,卻也意外製造話題,博得版面
。
http://www.nownews.com/2011/05/13/91-2712014.htm
--
只是廣告中楊丞琳「裝腔作調」秀大陸口音,惹毛不少網友,但也有人認為純粹是廣告創
意,沒想到意外掀起網友論戰。
「退下!退下!」、「還可以掛識別證地呀!」楊丞琳秀出一句句有趣的廣告台詞,賣力
為超商代言,沒想到意外惹爭議。原來是廣告中她疑似持「非本土」口音,遭到網友質疑
「難道這廣告是要在中國播的嗎?」飽受網友大肆批評。網友小宇直說:「那口音真的讓
人感到不舒服!」還有網友表示看到廣告就想拒買,更有人笑稱:「果然是『統一』企業
。」
但也有網友站在支持的立場,網友lemonz認為:「廣告一開始就標示了『涼夏劇場』,那
口音應該是為了強調是劇場效果吧。」網友amber841221也力挺表示:「演員也真可憐...
配合導演的要求敬業的演出,結果換來的是這一大堆的濫罵!!!那以後誰還要犧牲形象這
樣...我覺得這廣告有創意超棒的,我看了也笑得很開心。」單純的廣告「笑」果,竟「
染色」變了調,引發雙方網友論戰,恐怕是業者始料未及,卻也意外製造話題,博得版面
。
http://www.nownews.com/2011/05/13/91-2712014.htm
--
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廣告
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